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Digital Marketing Master Course
Learn the Fundamentals of Modern Digital Marketing
Module 1: Introduction to Digital Marketing
What is Digital Marketing?
Traditional vs Digital Marketing
Digital Marketing Channels
Understanding Customer Journeys
Marketing Funnels
Digital Marketing Strategies
Module 2: Website Fundamentals
Website Structure
Landing Pages
User Experience
Basic Website Optimization
Conversion-Focused Pages
Module 3: Search Engine Optimization
Keyword Research
On-Page SEO
Off-Page SEO
Technical SEO Basics
Local SEO
SEO Tools
Module 4: Social Media Marketing
Social Media Strategy
Content Planning
Content Creation
Audience Engagement
Social Media Analytics
Brand Building
Module 5: Meta Advertising
Campaign Objectives
Audience Targeting
Ad Creatives
Budget Basics
Campaign Optimization
Module 6: Google Ads
Google Ads Introduction
Keywords
Search Campaigns
Ad Creation
Campaign Structure